History is where true value emerges.

We design brands that can endure for over a hundred years.

Value isn’t created in a few words or a short sentence.

It is born through the countless cycles of thesis, antithesis, and synthesis that the founder and the brand must endure.

When one holds onto their own natural path through it all—only then, in hindsight, does the scent of meaning grow stronger.

That, to us, is history. That is value.

We pursue Deok-eop-ilchi (德業一致)—the alignment of virtue and vocation.